The drink will be available in Playboy's hometown of Chicago in the second half of this year.

"We are taking a strategic distribution approach," said Sarah Haney, vice-president of licensing for Playboy Enterprises. "We will have nationwide coverage by the end of the year."

The branded energy drink is the company's first beverage. Haney said it was "a natural fit. Playboy is really about delivering a lifestyle to its customer and part of that image is fun and parties and energy drinks capture that [image]."

The Playboy Energy Drink, which features ginseng and guarana extract, is available in regular and sugar-free versions.